Firstly, I'm not knocking Amy's ride or those who took part, though the organisers could have arranged for better weather (glad it was you, not me).

Jan and I decided to head to our favourite coffee shop at McLaren Vale this afternoon, and were rather impressed by the massive amount of traffic. When ordering our coffee, at a shop in the main street of the town, I commented that Amy's ride must be a boon, all those extra people.

The proprietor took rather a different view. "It kills us," she said. "It was okay the first year, but now that they finish up the end, business is dead".

It seems that they don't get the normal through traffic because people are scared away by the extra traffic - that's an assumption but possibly fair enough.

With all those extra cars there for Amy's ride, surely there were extra people - not everyone one of those cars was ridden by someone on the ride.

All I'm suggesting is that maybe those who are at McLaren Vale for the ride, particularly those who aren't riding, wander into town and buy something - a cold drink, coffee and cake, anything to thank the town that disrupts itself for this ride every year.

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because of the Amy's Ride there is an increased awareness of the destination and the roads/bikeways which translates to increased business the rest of the year. If you are a regular you know there are plenty of cyclists in McLaren Vale every Sunday morning. The Sunday before Amy's Ride there were so many at the Tin Shed we had to go elsewhere. 

Amy's ride has become a bit of an annual catchup with my parents event for me.they trundle down to mclaren vale in the morning and have a leisurely breakfast at a cafe. I finish the ride and meet them at vale ale for a couple of pints (where there are always Amy's ride cyclists) before we head to a winery for lunch (where there was also a couple of cyclists) - so in fact one Amy's ride cyclist and supporters frequented three different establishments on Sunday all due to Amy's ride and I suspect we are not unique in making a day of it.

That's what I would have thought Gemma. It was strange to be sitting in an almost empty coffee shop that's usually full. We are regulars down there (weekly/fortnightly) and have a reasonable feel for things, though only as visitors of course.

Anyway, I'm not here to fight about it, just passing an observation.

Geeze, who said anything about fighting? whoa dude chill out,  just merely stating that there are some that treat it like a 'day out' and don't just 'fly in and out' and gave an account of what I do on Amy's ride as a cyclist. I have re-read my post and there is nothing that can be misconstrued as antagonistic in it, just a different observation of the day to yours.


Chill yerself Gemma :)
Sorry for coming across the way I did, I can only claim tiredness on a yucky monday morning after a restless night. I wasn't even referring to your post in particular.

That first line was me trying to joke - sorry if it didn't work.

I need to go back to bed methinks.

If you spend enough time on this site then you:

A. Need to get a life!

B. Instinctively know which posts and posters to avoid like the plague.

C. Grow to love the whacky humourists such as Richard, Clive, Brennan....

I'm off to get a life :)


Pretty short sighted if the business owners dont understand that the event gives great exposure to the region which will in turn mean more visitors throughout the year.

after the ride myself and Ann went to our usual k&s cafe and it was indeed empty ,but having said that people were coming and going all the time we were there,i was stuffed after my ride in the heat and wanted to be out of the sun in the air con rather than sit around at the finish even though there was better shade this year at the finish.

Richard, BikeSA have a page with links to the benefits of cycletourism (admittedly many of the links are broken) which has some relevance to events like AmysRide. I've attached a PDF of a survey done for the 2005 Be Active TDU ride (presumably this was the precursor to the Challenge Ride) showing the financial benefits that events like this bring in. There was also a really good survey done of the Audax Alpine Classic a few years back but I can't get the PDF anymore.

Having said all this, I kinda agree with you that 3000 people arriving en masse in a small town doesn't necessarily produce the same kind of flow-on effect to local businesses that might be expected. Many people simply don't venture outside of the finish area or they are just keen to get home (yesterday being an example where backyard pools, beaches, airconditioned lounge rooms may have held more appeal).


granted yesterday was an exception with the heat etc but i also think that businesses need to make a little more of an effort to actually get people to their shops and not just expect that because there is a 1 day influx of people that they will all filter through.


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