Tips for creating
a successful bicycle event.
I get asked a lot about setting up events (big and small). Here are
a few. There are no restrictions on creating an event - just do
- Brainstorm your
idea with some friends on the site. They might see
issues or have extra ideas that might help
- Book it and they will
come. Check the calendar of events that are on to
make sure it doesn’t clash.
- Create the
event in the Events page. Put in as much
information as you can. Participants want to know where they are
starting and ending and where they will be going, what they need to
bring, how long it might take, what time will they be back, will
there be coffee, is there a cost. The clearer you are from the
outset the easier it is to plan and attract riders.
- Add and
image to the event (Square works best).
- Consider informing
authorities like SAPOL or Councils. You might learn
something about that day that might force you to change route.
- Invite your
friends. Friending other members on the site that
are like you helps when the time comes to spread the word, you
might even get some volunteers to help. Share the event on
Facebook, Twitter and by tapping into your email contacts
- Get a conversation happening in the event to built up
- Share it
again over the days and weeks before the event.
- Tell the site administrator to get it promoted. Think about
where else you can promote it like local papers, newsletters,
The Bicycle Institute
of SA, BicycleSA and other email newsletters
- Don’t be
disheartened at low level interest. In the week
before the event things pick up. If in the end there are only a few
(or nil) participants it’s OK. You were going to go for a ride
anyway. (This is obviously not so good for charity rides).
Further reading: 9
Tips for Running a Successful Bike Event