When choosing the name of Look For Cyclists, I thought of a road safety slogan, but mainly of how many cyclists repeat the excuse of errant drivers that "I didn't see you". Not good enough. If authorities were more pro-active in protecting vulnerable road users like cyclists, then I believe more drivers would remember to see cyclists. One of several ways to protect vulnerable road users is 'Strict Liability' legislation, where negligent drivers could expect hefty fines, would surely jog some memories to look AND see.
Is this the bike we need to get drivers to Look For Cyclists?
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