Premier Jay Weatherill has suggested re-branding South Australia:
-- 891 ABC Adelaide on Thursday 10-May-2012 http://blogs.abc.net.au/sa/2012/05/premier-jays-plans-to-rebrand-sa.html
-- The Advertiser of Thursday 10-May-2012
-- Adelaide Now on Friday 11-May-2012 http://www.adelaidenow.com.au/travel/news/branding-south-australia-anew/story-fn3015fd-1226352715557
-- The Indaily of Friday 11-May-2012 on page 2 http://www.indaily.com.au/?iid=62849#folio=2
Heather asks: We have TDU plus AC members say the best state for cycling, when the beach and hills are so accessible and the weather mild. How about branding SA as the cycling state? What other cycling attributes? How would you promote us as the cycling state? What are the benefits?
Have I done too much marketing if i suggest if products are so homogeneous and there is no obvious difference to other or the consumer is not knowledgeable enough to tell the difference between products consumers resort to a brand to make a decision.
for instace sould you buy a Bike because it is
has geometry more suitable for what you want to use it for.
Or should you buy it because of the transfers on the frame?
Certainly worthy of close consideration. We do have some great variety of cycling routes, landscapes, climates etc.
I was listening to 1395 this week when they were discussing SAs "identity" crisis in marketing itself to tourists. They were saying things like South Australia (to the uninitiated) sounds like the southern extremities (Vic & Tas) etc.
Who should we lobby to have the cycling state idea considered?
AC has at least 3 members who work in the media: newspaper, TV and radio. As a result of your hint, will ask them who to lobby.
ACC wants to decrease private car use in the CBD and encourage Active Transport, including cycling. So could ask another AC member, Lord Mayor Stephen Yarwood. Mark Parnell MLC is a cyclist so he might support it. Rachel Sanderson MP, Member for Adelaide, does some recreational cycling and supports her local BUG groups which I coordinate, e.g. printing. Other AC members include some local councillors but not sure what they could do (if they supported idea).
Contrast our mid-20C identity with, say, Victoria. Our state is as good at what we offer and do, yet we are still insecure and trapped in a conservative mentality.
There has always been concern about brain drain to the eastern states. Yet we don't promote ourselves well enough to keep people here, keep them involved and excited about our state's future.
We need a fresh new maggie to soar into the future with. Its time to let old grandpa maggie retire. Corporate Identity watchdogs in the Premiers department take note. Hire a decent designer with vision and don't hamstring them. Let us fly!
Adelaide is repeatedly named in the top most liveable cities in the world. My recollection is that this year it beat Melbourne and Sydney. Which Adelaidean wants to live in larger, colder, more traffic congested Melbourne?
There's more reasons than the weather and traffic to live in Melbourne. Some jobs just aren't available in Adelaide…
As people say - Adelaide is nice to retire to, or to move back to to raise kids.
Whilst there are pockets of interesting work (depending on your field) the lack of population makes sustaining industries a challenge.
I'm not sure how rebranding will solve this problem - But if rebranding were to attempt to fix it, I'm not sure that drawing attention to the relaxed lifestyle is necessarily all positive. The "Brain Drain" doesn't happen because people want to go somewhere more relaxing.
SA has some good cycle touring paths / tracks, e.g. the long Mawson Trail and the Claire Valley Riesling Trail.
Following from the Brisbane Cyclist Newsletter. Donald and his wife have been on an amazing cycling holiday in SA, check out the photos - inspiring!
More railtrails for cycling at http://www.railtrails.org.au/states/trails.php3?action=trail&trail=111
Lord Mayor Stephen Yarwood strongly supports Active Transport like cycling in the CBD.
If branded the cycling state, would that encourage more and better cycling facilities?
I'd like to see the motorist's reaction with that on their brand new *insert stereotypical anti-cyclist car here* number plates.
:) Even more reason to lobby for 'SA the cycling state'. :)
Seriously, it could even remind drivers that cyclists have a right to be on the road, and to look for cyclists.
Could the branding be done in time for the Velo-city conference in Adelaide about Jan-2014? Professionals and cyclists from around Australia and the world will be here.
It would be nice for a state to declare itself cycling friendly.
But given the fact that the average South Australian is scared to ride a bike i don't think its acceptable.
10-15% of journeys should be made by bicycle before they start claiming they are a world class cycling city.