Replies to This Discussion

Permalink Reply by Don (Who's lost?) Nairn on May 17, 2012 at 23:21

Have I done too much marketing if i suggest if products are so homogeneous and there is no obvious difference to other or the consumer is not knowledgeable enough to tell the difference between products consumers resort to a brand to make a decision.

for instace sould you buy a Bike because it is

stronger or

lighter or

has geometry more suitable for what you want to use it for.

Or should you buy it because of the transfers on the frame?

• ▶ Reply

Permalink Reply by Paul S (Maximus) on May 17, 2012 at 23:51

Hi Heather

Certainly worthy of close consideration. We do have some great variety of cycling routes, landscapes, climates etc.

I was listening to 1395 this week when they were discussing SAs "identity" crisis in marketing itself to tourists. They were saying things like South Australia (to the uninitiated) sounds like the southern extremities (Vic & Tas) etc.

Who should we lobby to have the cycling state idea considered?

• ▶ Reply

Permalink Reply by heather on May 18, 2012 at 0:12

AC has at least 3 members who work in the media: newspaper, TV and radio. As a result of your hint, will ask them who to lobby.

ACC wants to decrease private car use in the CBD and encourage Active Transport, including cycling. So could ask another AC member, Lord Mayor Stephen Yarwood. Mark Parnell MLC is a cyclist so he might support it. Rachel Sanderson MP, Member for Adelaide, does some recreational cycling and supports her local BUG groups which I coordinate, e.g. printing. Other AC members include some local councillors but not sure what they could do (if they supported idea).

• ▶ Reply

Permalink Reply by Simon Lownsborough on May 18, 2012 at 13:38

Contrast our mid-20C identity with, say, Victoria. Our state is as good at what we offer and do, yet we are still insecure and trapped in a conservative mentality. 

There has always been concern about brain drain to the eastern states. Yet we don't promote ourselves well enough to keep people here, keep them involved and excited about our state's future.

We need a fresh new maggie to soar into the future with. Its time to let old grandpa maggie retire. Corporate Identity watchdogs in the Premiers department take note. Hire a decent designer with vision and don't hamstring them. Let us fly!

Rant over…

• ▶ Reply

Permalink Reply by heather on May 18, 2012 at 16:15

Adelaide is repeatedly named in the top most liveable cities in the world. My recollection is that this year it beat Melbourne and Sydney. Which Adelaidean wants to live in larger, colder, more traffic congested Melbourne?

• ▶ Reply

Permalink Reply by Simon Lownsborough on May 19, 2012 at 20:27

There's more reasons than the weather and traffic to live in Melbourne. Some jobs just aren't available in Adelaide…

• ▶ Reply

Permalink Reply by Nick Lothian on November 12, 2012 at 18:42

This.

As people say - Adelaide is nice to retire to, or to move back to to raise kids. 

Whilst there are pockets of interesting work (depending on your field) the lack of population makes sustaining industries a challenge.

I'm not sure how rebranding will solve this problem - But if rebranding were to attempt to fix it, I'm not sure that drawing attention to the relaxed lifestyle is necessarily all positive. The "Brain Drain" doesn't happen because people want to go somewhere more relaxing. 

• ▶ Reply

Permalink Reply by Christo B1 on November 12, 2012 at 17:17

I agree Simon. Having moved from Melbourne a few years ago I have to say that Adelaide is a hidden gem. SA really does have everything, cycling is great with hills so close to town, beaches beautiful, great food and wine low house prices... The list goes on. To market SA as the cycling state would be a fantastic idea with the jewel in the crown of course being the TDU.

• ▶ Reply

Permalink Reply by heather on May 18, 2012 at 16:40

SA has some good cycle touring paths / tracks, e.g. the long Mawson Trail and the Claire Valley Riesling Trail.

Following from the Brisbane Cyclist Newsletter. Donald and his wife have been on an
amazing cycling holiday in SA, check out the photos - inspiring!

More railtrails for cycling at 
http://www.railtrails.org.au/states/trails.php3?action=trail&trail=111

Lord Mayor Stephen Yarwood strongly supports Active Transport like cycling in the CBD.

If branded the cycling state, would that encourage more and better cycling facilities?

• ▶ Reply

Permalink Reply by Rob W on May 18, 2012 at 16:55

I'd like to see the motorist's reaction with that on their brand new *insert stereotypical anti-cyclist car here* number plates.

• ▶ Reply

Permalink Reply by heather on May 18, 2012 at 16:58

:) Even more reason to lobby for 'SA the cycling state'. :)

Seriously, it could even remind drivers that cyclists have a right to be on the road, and to look for cyclists.

Could the branding be done in time for the Velo-city conference in Adelaide about Jan-2014? Professionals and cyclists from around Australia and the world will be here.

• ▶ Reply

Permalink Reply by Doddsy on May 18, 2012 at 17:44

It would be nice for a state to declare itself cycling friendly. 

But given the fact that the average South Australian is scared to ride a bike i don't think its acceptable.

10-15% of journeys should be made by bicycle before they start claiming they are a world class cycling city. 

• ▶ Reply

• ‹ Previous
• 1
• 2
• 3
• 4
• Next ›
• Page