I just thumbed through the latest edition of Bicycling Australia mag and in the "Top Gear" section (page 39) there's a spruke for alkapower brand alkaline water.
The blurb states that the water goes through a seven step process to "purify the water and remove trace pharmaceuticals, bacteria, heavy metals and viruses. They then add ionic calcium, magnesium, trace sodium and potassium to help with sports replenishment".
Sounds to me like just an extension of the brilliant marketing scam the bottled water industry is. Do manufacturers pay Bicycling Australia to have their products reviewed? If so then shouldn't the magazine make it clear that the Top Gear section contains paid advertising?
After doing a bit of googling I found this run down on "ionised" and "alkaline" water by a Canadian chemist who should know what he's talking about.
Read the above and decide for yourself....
Google them:: 'Bicycling Australia is a Christian based company. In acknowledgement of this, each issue of all publications includes a dedication and bible verse and a portion of company resources are donated to various charities.' This is on their 'About us' page.
I've not noticed this before - must have been too engrossed reading the reviews.
I guess if they want to have a bible message in their publications at least it isn't in your face.
As for 'reviews' - often the products are not actually tested and reviewed in the accepted sense (no publisher has the time). They are unpaid placements using pics and product info supplied to the magazine. [Or the mag might have the product and shoot it.] Effectively they are ads, but are presented as info for the reader. The difference is, in an advert the company decides what to say (and pays for it), in these 'reviews' the magazine decides what to say.
Without proper lab tests its most likely impossible to say if this water has any affect or not - so the mag would be relying on the material supplied to them by the manufacturer.
UCI approved :P
Hilarious... Their treatment makes water wetter!
The water up here is plentiful and some of the best in the world free, straight out of the tap yet people will happily pay for water in toxic, wasteful plastic bottles :/
It's the biggest advertising and marketing success story in history. Pump it out of the ground...straight into bottles and straight to the gullible multitudes. Its actually easier than printing money.
I was aware of one Adelaide 'Spring' Water Company that had a large hose running a few metres from their water source.
The original spring couldn't keep up with demand so they supplemented it with tap water!
1. Any year 12 kid no ... , when alkaline water gets swallowed, it hits strong hydrochloric acid in your stomach.The alkalinity gets neutralized immediatly. End of alkalinity, and that's before your body even starts to think about absorbing those metal ions.....
2. You still want alkaline water? Head where there's limestone, turn on the tap, and donate the price saving to Adelaide Community Bicycle Workshop.
Reminds me of an amusing episode in Costa Rica.
Costa Rica had an amazing selection of cold drinks, sugar free, natural, sampling them was a lot of fun. I went to the port of Limon, on the Atlantic coast, where, the guide book said, the locals served a ginger and lime speciality called Agua Sapo (Frog water).
So I went to the first cafe and in my best Spanish, ordered a glass of Agua Sapo.
Sorry, they said, we do did not have any "Agua Sapo", but they did have "Agua Corriente". Would I like to try a glass of that ?
So I paid - and they took a glass and ... held it under the tap.
Which is how I discovered the Spanish word for "running"..as in running water - sounds a bit like "courier".