Akaline Water......fact or fiction?
I just thumbed through the latest edition of Bicycling Australia mag and in the "Top Gear" section (page 39) there's a spruke for alkapower brand alkaline water.
The blurb states that the water goes through a seven step process to "purify the water and remove trace pharmaceuticals, bacteria, heavy metals and viruses. They then add ionic calcium, magnesium, trace sodium and potassium to help with sports replenishment".
Sounds to me like just an extension of the brilliant marketing scam the bottled water industry is. Do manufacturers pay Bicycling Australia to have their products reviewed? If so then shouldn't the magazine make it clear that the Top Gear section contains paid advertising?
After doing a bit of googling I found this run down on "ionised" and "alkaline" water by a Canadian chemist who should know what he's talking about.
http://www.chem1.com/CQ/ionbunk.html
Read the above and decide for yourself....
Replies to This Discussion
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Permalink Reply by Don (Who's lost?) Nairn on -
Do they have an ad in the magazine?
The best case senario would be if you give us a poor review we will stop sending you products,
Eventually if all the producers stop sending the magazine products it is much more challenging to do reviews.
Does magic water work?
There is the placebo effect so sometimes all that needs to happen is that you believe it works and it does.
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Permalink Reply by Martin Turner on -
It hardly reads as a review...more a regurgitation of the rubbish you'd find on the website of the product's manufacturer.
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Permalink Reply by Specialised Roubaix on -
But surely if a pro cyclist has used it once it must work!
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Permalink Reply by Just another psycho-list on -
Interesting reading, Martin.
Looks like the quacks are alive and well, having long since moved on from the backs of their horse drawn wagons selling snake oil remedies, to promoting their patented placebos in massive online medicine shows.
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Permalink Reply by Noel Probert on -
Scam. Utter nonsense designed to fleece the gullible. There is nothing to be gained from drinking alkaline water. Aside from anything else, its very mild alkalinity is instantly overwhelmed by the high acidity of your stomach. It's in the same league as those magnetic power balance bracelets. A fool and his money are soon parted.
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Permalink Reply by Frank on
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Bottled water is another huge money spinner/scam.
I love my water and filters and reverse osmosis etc.
Been in hospitality for so long and selling it but I have just been to a new pizza bar in town, they charged $10 for a 700ml bottle of aqua panna! WTF!
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Permalink Reply by Don (Who's lost?) Nairn on
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While we are discussing placebos how many people think "if I buy a bike like a pro cyclist I will suddenly ride like a pro cyclist"?
all those years of training natural talent and even performance enhancing drugs (of course none of the good cyclists use these) are irrelevant its all about the bike :-)
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Permalink Reply by Martin Turner on
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Well the more I flick through this magazine the more interesting things I find. You'd think that a magazine titled "Bicycling Australia" would be dedicated to cycling in Australia. Apparently not......
On page 12:
"Publisher's note: This magazine is dedicated to the glory of God" This is followed by a quote from the bible (Romans 3:27).
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That counts me out for reading it!
Why ruin a good story by a ancient one that started many a war and hatred!
Leave the bible in the church for those that care to go!
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Permalink Reply by Noel Probert on
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Well, I guess at least there's some editorial consistency there—printing material from unconfirmed sources...
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Permalink Reply by Just another psycho-list on
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+1
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