I just thumbed through the latest edition of Bicycling Australia mag and in the "Top Gear" section (page 39) there's a spruke for alkapower brand alkaline water.
The blurb states that the water goes through a seven step process to "purify the water and remove trace pharmaceuticals, bacteria, heavy metals and viruses. They then add ionic calcium, magnesium, trace sodium and potassium to help with sports replenishment".
Sounds to me like just an extension of the brilliant marketing scam the bottled water industry is. Do manufacturers pay Bicycling Australia to have their products reviewed? If so then shouldn't the magazine make it clear that the Top Gear section contains paid advertising?
After doing a bit of googling I found this run down on "ionised" and "alkaline" water by a Canadian chemist who should know what he's talking about.
Read the above and decide for yourself....
Do they have an ad in the magazine?
The best case senario would be if you give us a poor review we will stop sending you products,
Eventually if all the producers stop sending the magazine products it is much more challenging to do reviews.
Does magic water work?
There is the placebo effect so sometimes all that needs to happen is that you believe it works and it does.
It hardly reads as a review...more a regurgitation of the rubbish you'd find on the website of the product's manufacturer.
But surely if a pro cyclist has used it once it must work!
Interesting reading, Martin.
Looks like the quacks are alive and well, having long since moved on from the backs of their horse drawn wagons selling snake oil remedies, to promoting their patented placebos in massive online medicine shows.
Scam. Utter nonsense designed to fleece the gullible. There is nothing to be gained from drinking alkaline water. Aside from anything else, its very mild alkalinity is instantly overwhelmed by the high acidity of your stomach. It's in the same league as those magnetic power balance bracelets. A fool and his money are soon parted.
A good placebo is expensive!
While we are discussing placebos how many people think "if I buy a bike like a pro cyclist I will suddenly ride like a pro cyclist"?
all those years of training natural talent and even performance enhancing drugs (of course none of the good cyclists use these) are irrelevant its all about the bike :-)
Well the more I flick through this magazine the more interesting things I find. You'd think that a magazine titled "Bicycling Australia" would be dedicated to cycling in Australia. Apparently not......
On page 12:
"Publisher's note: This magazine is dedicated to the glory of God" This is followed by a quote from the bible (Romans 3:27).
Well, I guess at least there's some editorial consistency there—printing material from unconfirmed sources...